Simplicity and Speed
Simple concepts can be designed and implemented faster. Time to market gains increasing importance in all areas of business.

Strategy and Implementation
Simultaneity of concepts and implementation in the market. This  parallel approach leads to a quick market entry and to success for the company.

Judgment and Entrepreneurship
Business Judgment, meaning entrepreneurship and a distinctive understanding of the changes in the market environment and the key factors for success, is gaining more and more importance. Entrepreneurial initiative in the respective integrated units is clearly superior to the traditional functional structures.