|CUSTOMER RELATIONSHIP MANAGEMENT (CRM)|
|The economy is facing hard
times. One of the reasons contributing to this development was the end of
the e-business hype. Due to the critical economic situation and market
consolidation, the search for new ways to stabilize turnover, increased
efficiency and customer orientation in changing markets is paramount.
One cornerstone of future corporate success in the market will be according to the motto of the corner shop: The customer should be the center of attention, and the customer wants to be perceived as an individual.
The change of paradigm from the old motto "Invent products and sell them" to "Discover your customers' needs and fulfill them" is affecting a company as a whole. This forces the enterprise to align its business models consequently with customer processes by means of customer relationship management (CRM) and sales force automation. Before e-business, the shift from single-dimensional customer care to a multi-dimensional, integral CRM was not possible. This results in large cost savings - for the first time, e-business becomes efficient for many companies.
CRM enables appropriate reactions towards increased customer expectations. By means of lead management, sales and marketing can be organized more efficiently. Consequent CRM based on e-business increases the potential of turnover and the chances for new sales and marketing channels.
To define and implement CRM in the best possible way for your company is both your chance and your entrepreneurial challenge. Simply use your and our possibilities.
We look forward to supporting you.