|Germany is an
insurance country! This statement is still valid today, but under different
premises than a few years ago. On the horizon of the insurance world, too,
the market-changing role of the Internet with all its threats and
opportunities can be seen. This is not yet showing everywhere, because the
insurance industry is first and foremost characterized by long-term
business. Regarding short-term insurance products, this new trend can
already be noticed clearly.
What is the role of the Internet as sales channel? Which chances offer direct insurances in the product portfolio? How do I as an insurance company react to price transparency and the expected decline of premiums? What is the reason for the the fact that the insurance branch - in contrast to many other branches - is not suffering from the dramatic changes caused by the Internet?
And most important: How can I establish long-lasting relationships with my increasingly critical customers through attractive service offers? How does a successful e-commerce strategy look like for my business? And how can I harmonize this with my traditional strategy?
Dr. Helbig and Partner possesses many years of experience in the development and implementation of successful future businesses and a comprehensive intersectional e-commerce know-how.
We would be glad to help you.